The SPHERE receives a 2013 Telly Award

telly_newlogosmallFOR IMMEDIATE RELEASE


Tampa, Florida –06-01-2013 – The Telly Awards has named The SPHERE Productions as a Bronze winner in the

34th Annual Telly Awards for their piece titled Todd English Cookware Debut. With nearly 11,000 entries from all 50

states and numerous countries, this is truly an honor.

When HSN launched the new line of Todd English products the request was simple enough, recreate a rustic styled set that

was used in the on air promo cross channel promo. Of course, at the time, the set wasn’t completed. Based on concept art

alone the result was a very close match, giving the entire project a unified feel. “It’s important that the viewer isn’t jarred into

another world when we jump back and forth between live action and animation” said Noel Torres, cross content producer at HSN.

“Mimicking the studio lighting would have destroyed the rustic kitchen feel used in the promo, so we compromised between

the two lighting styles to accentuate the product while not killing the homey feel.” explained Damian Alpizar. Hector Velez

took lead on matching the nuances such as spice jars, cabinate hardware and additional set design. “We have a very limited

time and budget for live broadcast. Normally these details fall out of scope, but we managed to not only get the details in,

but we didn’t break the bank doing it.” Hector adds.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional,
and cable TV commercials and programs, the finest video and film productions, and online commercials,

video and films. Winners represent the best work of the most respected advertising agencies,

production companies, television stations, cable operators, and corporate video departments in the


For its 34th season, The Telly Awards once again joined forces with YouTube to give the public the

power to view and rate videos submitted as part of the People’s Telly Awards. In addition to recognition

from the Silver Telly Council, the judging panel that selects the Telly Awards winners, the Internet

community helps decide the People’s Telly Awards winners.

A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a
Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical

standard of excellence that Telly represents. The Silver Council evaluated entries to recognize

distinction in creative work – entries do not compete against each other – rather entries are judged
against a high standard of merit. Less than 10% of entries are chosen as Winners of the Silver Telly, our

highest honor. Approximately 25% of entries are chosen as Winners of the Bronze Telly.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive

Director of the Telly Awards. “The SPHERE Productons” accomplishment illustrates their creativity, skill, and

dedication to their craft and serves as a testament to great film and video production.”

“It is an honor to be recognized. After all, we understand nothing is ever given. The respect of the Telly is a great

badge for anyone in this industry” Damian Alpizar, President The SPHERE Productions

To find out more about the Telly Awards visit our website at

About The SPHERE Productions at

The SPHERE is a creative outsource team dedicated to facilitate your production house needs. Our team can aid or completely take on new creative

concepts and, if needed, further develop existing ideas. We work with production houses, agencies and corporate clients both large and small. the SPHERE’s

team creates outside the box while still working within budget. It is our ability to maximize your concept within limitations that puts our team on a different platform.

Please contact Damian Alpizar,The SPHERE Productions, LLC for inquiries: or call 813-642-3185


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